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Mix brown sugar and yeast in a bowl, add oil and 1 cup warm water. Let it sit for a couple minutes, until the yeast becomes frothy.
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Add salt and flour to the yeast mixture and mix. The dough should NOT be sticky. If it is, add a little more flour.
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Knead the dough for 3-4 minutes. You should feel it become more elastic.
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Divide the dough into 12 balls, and let rise on a foil covered sheet for 20-30 minutes.
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Bring 6 cups of water and the baking soda to a simmer in a large pot.
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Preheat the oven to 375°.
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Place rolls in the water, 1 minute on each side.
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Drain and pat dry, and place on a cookie sheet. (Be careful! They will be HOT!)
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Brush rolls with egg white or butter wash, and sprinkle with kosher or sea salt.
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Slash on the top.
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Bake for 12-15 minutes, let cool for at least 5 minutes.
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Serve with soup or as a sandwich. Enjoy!